AN ANALYSIS OF THE “HOSPITAL PLAYLIST 2” MOVIE POSTERS: A VISUAL GRAMMAR APPROACH
Main Article Content
Abstract
In the present digital era, movie posters have gained increased significance; hence, it is crucial to understand the significance of each component in movie posters in effectively communicating the overarching message (Ashari & Rochmawati, 2022). Previous research in this field often focused solely on only one out of the three meanings proposed in the Visual Grammar framework, developed by Kress and van Leeuween in 1996 or centered around a few movie posters. To address these gaps, this study was conducted to analyze all three meanings proposed in the framework and expand the scope of analysis beyond a single poster in a movie. The researchers identified certain findings about creating effective movie posters via the application of the framework. From the results, it is recommended that visual promotion should be carefully analyzed for better audience engagement.
Article Details
Keywords
movie poster, Visual Grammar, Hospital Playlist 2
References
Barnes, J. L. (2015). Fanfiction as imaginary play: What fan-written stories can tell us about the cognitive science of fiction. Poetics, 48, 69–82. https://doi.org/10.1016/j.poetic.2014.12.004
Chen, Y., & Gao, X. (2013). Interpretation of Movie Posters from the Perspective of Multimodal Discourse Analysis. GSTF Journal on Education, 1(1). https://doi.org/10.5176/2345-7163_1.1.11
Chen, Y., & Gao, X. (2014). Interpretation of the Representational Meaning of Movie Posters from the Perspective of Multimodal Discourse Analysis. Advances in Social Science, Education and Humanities Research. https://doi.org/10.2991/icelaic-14.2014.87
Chory‐Assad, R. M., & Tamborini, R. (2001). Television Doctors: An analysis of physicians in Fictional and Non-Fictional Television programs. Journal of Broadcasting & Electronic Media, 45(3), 499–521. https://doi.org/10.1207/s15506878jobem4503_8
Dittmer, J. (2010). Comic book visualities: a methodological manifesto on geography, montage and narration. Transactions of the Institute of British Geographers, 35(2), 222–236. https://doi.org/10.1111/j.1475-5661.2009.00376.x
Halliday, M. (1978). Language as social semiotic: the social interpretation of language and meaning. Edward Arnold.
Holt, T. (2009). Nothing but blue skies. Hachette UK.
Hosseini, K. (2011). The Kite Runner: Rejacketed. A&C Black.
HOLR Magazine. (2023, March 25). How does a leather jacket reflect your personality? https://holrmagazine.com/how-does-a-leather-jacket-reflect-your-personality/
Hospital Playlist 2 – Photo Album (n.d.). https://tvn.cjenm.com/ko/doctorlife2/photo1/
Hospital Playlist 2 – On-site Photos (n.d.). http://tvn.cjenm.com/ko/doctorlife2/photo/?5090=removeCacheYn%3DY%26pageNum%3D1
Hu, H. (2019). A study on Multimodal Discourse Analysis of Movie Posters. In 2018 8th International Conference on Education, Management, Computer and Society. https://webofproceedings.org/proceedings_series/ESSP/EMCS 2018/EMCS15116.pdf
IMDB. (n.d). Hospital Playlist (TV Series 2020–2021) - Awards - IMDB. https://www.imdb.com/title/tt11769304/awards/
IMP Awards. (n.d.). Catch Me If You Can movie poster (#1 of 2). http://www.impawards.com/2002/catch_me_if_you_can.html
Kotler, P., & Keller, K. L. (2012). Marketing Management (14th Edition). Pearson Education.
Kress, G. R., & van Leeuwen, T. (2006). Reading images: The Grammar of Visual Design. Psychology Press.
Lee, J. (2021, September 17). ‘Wise Doctor Life 2’, where the teamwork of the cast shined, ended with 14.1%. Yonhap News. https://www.yna.co.kr/view/AKR20210915162700005
Moya, J., & Pinar, M.J. (2008). Compositional, interpersonal and representational meanings in a children’s narrative: A multimodal discourse analysis. Journal of Pragmatics, 40, 1601–1619. http://doi:10.1016/j.pragma.2008.04.019
Nguyen, T. T. L. (2021). A multimodal discourse analysis of romantic comedy movie posters. VNU Journal of Foreign Studies, 37(3), 79-93. https://doi.org/10.25073/2525-2445/vnufs.4647
Nurudeen, M. A., Ogungbe, E. O., & Zakariyah, M. (2021). A socio Semiotic approach to multimodal discourse of selected Nollywood film advertisement posters. Studies in Pragmatics and Discourse Analysis, 2(2), 31-45. https://doi.org/10.48185/spda.v2i2.364
Turow, J. (1996). Television entertainment and the US health-care debate. The Lancet, 347(9010), 1240-1243. https://doi.org/10.1016/s0140-6736(96)90747-3
Vujakovic, P. (1995). Making posters. Journal of Geography in Higher Education, 19(2), 251–256. https://doi.org/10.1080/03098269508709313
Wang, L. (2019). The art of font design in movie posters. In Proceedings of the 3rd International Conference on Art Studies: Science, Experience, Education (ICASSEE 2019). https://doi.org/10.2991/icassee-19.2019.87
Wilson, C. P. (1967). Symbolism of the Umbrella. The Psychoanalytic Quarterly, 36(1), 83-84. https://doi.org/10.1080/21674086.1967.11926416