A PROPOSED FRAME OF REFERENCE FOR RESEARCH OF SAME-DIFFERENCE IN CROSS-CULTURAL COMMUNICATION AND PRAGMATIC FAILURE IN INTERCULTURAL COMMUNICATION: REFERENCE OF EXPRESSION (CULTURE)
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Tóm tắt
The author of this article proposes a frame of reference for research on same-difference and pragmatic failure in cross-cultural and intercultural communication. This frame is developed with three dimensions of reference: ‘Expression’ (Culture), ‘Impact’ (Communication) and ‘Level’ (Layers of reference). Review of different approaches to the dimension of ‘Expression’ by different scholars, such as Hofstede, Trompenaars and Hampden-Turner, Hall and Lewis is presented with comments before the author’s own is to be given in the next article.
Chi tiết bài viết
Từ khóa
frame of reference, pragmatic failure, intercultural communication
Tài liệu tham khảo
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