Nguyen, Q. 2024. A PROPOSED FRAME OF REFERENCE FOR RESEARCH OF SAME - DIFFERENCE IN CROSSCULTURAL COMMUNICATION AND PRAGMATIC FAILURE IN INTERCULTURAL COMMUNICATION: RESEARCH DEVELOPMENT (ARTICLE 6). VNU Journal of Foreign Studies. 40, 5 (Oct. 2024), 23–43. DOI:https://doi.org/10.63023/2525-2445/jfs.ulis.5243.